An Organizational Objective To Incorporate Social Responsibility

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Joseph W. Kennedy

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Abstract

Organizational leaders are continuously making decisions and plans that will affect the long-term value of their firms.  Organizational strategic plans without corporate social responsible determinants, such as Enron’s and MCI Worldcom’s accounting policies, affected thousands of employees, stakeholders, and the firm’s overall reputation throughout the world.  I proclaim that corporate social responsibility enhances organizations’ overall competitive strength in their markets.  Thus, a firm who adopts, teaches and creates ethical business practices within the organization’s internal environment and promotes those strategies in their remote environment, through their value chains, will create profitable long-term value for the organization.  Michael Porter’s work of the 1980’s, “Competitive Strategies,” is a method that should be utilized to enhance ethical practices for an organization, through strategic development; however, a research question has emerged.

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