Barriers To B2C Segment Of E-Business

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M. B. Khan
Merle Martin



The purpose of this paper is to identify several barriers affecting B2C segment growth and to project technological advances that may soften or eliminate these barriers.  Included in the paper is an analysis of the interrelationship between barriers and products.  Finally, the paper presents the impact of technology-controlled and human-controlled factors on Internet sale.   


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