Corporate Social Responsibility: A Call For Multidisciplinary Inquiry

Abstract

Corporate Social Responsibility (CSR) is one of the most important and pressing issues confronting business executives these days. Despite widespread attention, there is little agreement about what constitutes CSR, or why companies should pursue social objectives, or what effects this has on firm performance.  We trace the evolution of the CSR concept in various business disciplines and synopsize interrelated constructs and themes.  The picture that emerges suggests a multidimensional construct worthy of multidisciplinary attention.