The Attendance Boost Is Over-Rated For Interleague Baseball, And The Big Mac Attack Is A Hit On The Road: All This And More From The Within-Season Demand Model For Major League Baseball

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Thomas H. Bruggink
Colin Roosma

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Abstract

The theory of microeconomic demand is seldom estimated with a rich set of data, yet there is no shortage of statistics in professional sports.  Using the sports industry enables economists to extend traditional theory of demand to include products that change daily (the visiting team) as well as the circumstances of their consumption (e.g., the day of the week).  In fact the home games of professional sports are never identical from one game to the next.  This variation allows one to estimate the quantity response to each of a multitude of factors.

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