E-Business In Central And Eastern European Countries: Measures For Business Performance Analysis

Abstract

Even though Internet usage in CEE population is increasing, it is below European average. The majority of companies are recognizing the need to do business electronically. However, most companies are currently still at the beginning stages: e-business does not reach operational processes indepth. Changes in the way a business is carried out influence business performance analysis. We argue that this happens mainly in the areas of customers, employees, intangibles, operational processes and also finance. For CEE e-business companies, at their present stage of development, the most important area is customer analysis. We present and discuss a number of measures that can be used to evaluate these areas and draw attention to some differences between traditional and e-business companies.