Tobacco Counter-Marketing And Policy In A University Setting: The Use Of Experiential Learning Projects To Bring About Change

Abstract

Four million deaths from tobacco-related illness and disease occurred worldwide in 1999 and that number is likely to increase to 10 million by the 2030s. Each year, 430,000 Americans die from such causes. Tobacco use among young people has remained constant, and in some cases, increased even though information regarding the hazards of tobacco consumption has received growing attention over the last decade, The present paper discusses the process and results of an undergraduate experiential learning project designed to 1) educate college students about the hazards of tobacco consumption, 2) prevent or reduce college students’ consumption of tobacco products through counter-marketing efforts, and 3) assess and change current tobacco related policies on campus. The two-semester project incorporated both fall and spring Promotion Management and Health Care Management classes and involved cooperation from the College of Business, the Medical School, and the Office of Student Affairs.