Evolving American Investing Attitudes: The Hybrid Shift In Mutual Fund Distribution

Abstract

This paper studies the dramatic evolution in the way American investors choose to invest in the mutual fund industry. The industry’s change from direct-to-shareholder model to a third-party distribution model is discussed, as well as the implications for future mutual fund investors.

Ever since the first recorded asset and debt managers arose in the 14^th and 15^th centuries in Europe, investing has grown into a tug-and-pull type of system that the human mind seems drawn to. The way that Americans choose to invest their money is changing as we enter the 21^st century and the new methods and procedures are having a greater impact than many of us realize. In the U.S., trillions of dollars each year are invested in mutual funds, but more and more investors are taking a less-involved route by allowing financial analysts to choose where their money is invested.

In the following pages, we will take a closer look at the mutual fund market and its basic components, the ways that mutual funds have been viewed and traded in the past, and the revolutionary changes that are happening right under our noses that the average American may not even be aware of. With the help of many credible sources, such as the Investment Company Institute, Reflow Investments LLC, and the Financial Planning Journal, the change from direct-to-shareholder mutual fund distribution to third-party intermediary distribution will be explained and the effects these changes has on the average investor will be explored.