Managing A Franchise System: A Literature Review And A Synthesis

Abstract

The article reviews the line of franchising research known as managing a franchise system. The main research topics that can be found in this line of research are conflicts between franchisor and franchisee, the balance of power in the franchising system, and managing the franchisor-franchisee relationship. The author reviews some of the existing literature related to managing franchising systems and provides a synthesis and some recommendations to develop better franchising systems.