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Advertising has become a common part of our culture and is an area that is undergoing continuous changes. The same can be said for the means of distributing advertisements. Television and radio are no longer the only means of media distribution. New technologies have allowed consumers to view their favorite programs (and the advertisements that come with them) from a wide variety of devices and methods. Content can be viewed from home, out in public and on the road in ways that were previously unimaginable. For several decades, the most common way to reach viewers was through the television. Although this method of distribution will not change any time soon, other new ways to reach audiences have sprung from modern technologies. What does this mean for the businesses who have ruled the advertising industry for all of these years?