HONGCHARU, B.; EIAMKANCHANALAI, S. A Comparative Study Of Traditional Mass Media, The Internet And Mobile Phones For Integrated Marketing Communications. Journal of Business & Economics Research (JBER), [S. l.], v. 7, n. 12, 2009. DOI: 10.19030/jber.v7i12.2364. Disponível em: https://clutejournals.com/index.php/JBER/article/view/2364. Acesso em: 18 jul. 2024.