GERLICH, R. N.; BROWNING, L.; WESTERMANN, L. Is Tasting Believing? The Effect Of Peel-And-Taste Advertising On Product Feelings And Likelihood Of Purchase. Journal of Business & Economics Research (JBER), [S. l.], v. 6, n. 12, 2008. DOI: 10.19030/jber.v6i12.2498. Disponível em: https://clutejournals.com/index.php/JBER/article/view/2498. Acesso em: 17 jul. 2024.