ROZENSHER, S. G.; FERGENSON, P. E. The Role Of Negative Information In Dissolving Consumer Identification With Companies. Journal of Business & Economics Research (JBER), [S. l.], v. 6, n. 12, 2008. DOI: 10.19030/jber.v6i12.2500. Disponível em: https://clutejournals.com/index.php/JBER/article/view/2500. Acesso em: 17 jul. 2024.