ASLAN, B.; HERGETH, H. H. House of Marketing Quality Using the House of Quality to Develop Marketing Strategies. Journal of Business & Economics Research (JBER), [S. l.], v. 5, n. 11, 2007. DOI: 10.19030/jber.v5i11.2605. Disponível em: https://clutejournals.com/index.php/JBER/article/view/2605. Acesso em: 18 jul. 2024.