RINEHART, S. M.; MACAULAY, K. D. The Success Of Chains: Customer Loyalty Or Customer Comfort?. Journal of Business & Economics Research (JBER), [S. l.], v. 2, n. 3, 2004. DOI: 10.19030/jber.v2i3.2867. Disponível em: https://clutejournals.com/index.php/JBER/article/view/2867. Acesso em: 18 jul. 2024.