KARANI, K. G.; FRACCASTORO, K. A. Resistance To Brand Switching: The Elderly Consumer. Journal of Business & Economics Research (JBER), [S. l.], v. 8, n. 12, 2010. DOI: 10.19030/jber.v8i12.784. Disponível em: https://clutejournals.com/index.php/JBER/article/view/784. Acesso em: 17 jul. 2024.