MITCHELL, T.; MITCHELL, S.; CAI, C. Using The DuPont Decomposing Process To Create A Marketing Model. Journal of Business & Economics Research (JBER), [S. l.], v. 11, n. 11, p. 485–496, 2013. DOI: 10.19030/jber.v11i11.8195. Disponível em: https://clutejournals.com/index.php/JBER/article/view/8195. Acesso em: 17 jul. 2024.