LISITA, I. T.; PRINSLOO, J. J.; PELSER, T. Strategic Marketing Communication: The Case For SMME Development. Journal of Business & Economics Research (JBER), [S. l.], v. 13, n. 1, p. 27–42, 2015. DOI: 10.19030/jber.v13i1.9077. Disponível em: https://clutejournals.com/index.php/JBER/article/view/9077. Acesso em: 17 jul. 2024.