MARTIN, G. C. The Importance Of Customer Equity And Branding: A Research Note. Journal of Business & Economics Research (JBER), [S. l.], v. 13, n. 3, p. 153–154, 2015. DOI: 10.19030/jber.v13i3.9287. Disponível em: https://clutejournals.com/index.php/JBER/article/view/9287. Acesso em: 18 jul. 2024.