NORMAN, A. T. Exploring Product Fit And Brand Fit In Brand Alliances: Establishing The Role Of Categorization Processes. Journal of Business & Economics Research (JBER), [S. l.], v. 15, n. 1, p. 5–14, 2016. DOI: 10.19030/jber.v15i1.9853. Disponível em: https://clutejournals.com/index.php/JBER/article/view/9853. Acesso em: 17 jul. 2024.