IIDA, T.; GOTO, A.; FUKUCHI, S.; AMASAKA, K. A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR. Journal of Business & Economics Research (JBER), [S. l.], v. 10, n. 6, p. 375–384, 2012. DOI: 10.19030/jber.v10i6.7028. Disponível em: https://clutejournals.com/index.php/JBER/article/view/7028. Acesso em: 29 mar. 2024.