Ergin, Elif Akagun, Handan Ozdemir, and Nurettin Parilti. 2005. “Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products”. Journal of Business & Economics Research (JBER) 3 (5). https://doi.org/10.19030/jber.v3i5.2771.