Iida, T., Goto, A., Fukuchi, S. and Amasaka, K. (2012) “A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR”, Journal of Business & Economics Research (JBER), 10(6), pp. 375-384. doi: 10.19030/jber.v10i6.7028.