Rinehart, Shelley M., and K. Doreen MacAulay. “The Success Of Chains: Customer Loyalty Or Customer Comfort?”. Journal of Business & Economics Research (JBER) 2, no. 3 (March 1, 2004). Accessed July 18, 2024. https://clutejournals.com/index.php/JBER/article/view/2867.