1.
Gerlich RN, Browning L, Westermann L. Is Tasting Believing? The Effect Of Peel-And-Taste Advertising On Product Feelings And Likelihood Of Purchase. JBER [Internet]. 2008 Dec. 1 [cited 2024 Jul. 17];6(12). Available from: https://clutejournals.com/index.php/JBER/article/view/2498