DOI: https://doi.org/10.19030/jber.v10i1

Published: 2011-12-22

Articles

Customer Lifetime Value: A Vital Marketing/Financial Concept For Businesses

Michael Pepe
Abstract 491 | PDF Downloads 394 | DOI https://doi.org/10.19030/jber.v10i1.6728

Page 1-10

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Self-Concept, Locus Of Control, Media Exposure, And Behavior Of Youth Toward Luxury Products Purchase

Panid Kulsiri
Abstract 672 | PDF Downloads 667 | DOI https://doi.org/10.19030/jber.v10i1.6729

Page 11-18

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Utilizing Political Ideologies To Market A Political Candidate

Shermichael V. Singleton, Andrew Honeycutt
Abstract 196 | PDF Downloads 303 | DOI https://doi.org/10.19030/jber.v10i1.6796

Page 19-24

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Self-Concept, Gender, And Product Type: An Investigation Of Brand Loyalty

Joseph F. Rocereto, Joseph B. Mosca
Abstract 723 | PDF Downloads 581 | DOI https://doi.org/10.19030/jber.v10i1.6731

Page 25-36

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The Low Cost Carrier Revolution Continues: Evidence From The US Airline Industry

Bogdan Daraban
Abstract 721 | PDF Downloads 732 | DOI https://doi.org/10.19030/jber.v10i1.6732

Page 37-44

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FEDs Impact On The Value Of Dollar Through Interest Rates

Guclu Atinc, Yasmine Ocal Atinc, Matthew Uwakonye
Abstract 178 | PDF Downloads 225 | DOI https://doi.org/10.19030/jber.v10i1.6733

Page 45-52

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Restaurant Reviewer Liability For Defamation In A Global Context

Martin A. Goldberg, Christina Reis, MingLun Lee, Kathleen Summa-Rabtoy
Abstract 411 | PDF Downloads 295 | DOI https://doi.org/10.19030/jber.v10i1.6734

Page 53-62

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