Articles
A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals
Abstract 795 | PDF Downloads 569 | DOI https://doi.org/10.19030/jber.v10i9.7190Page 501-512
The Impact Of Private Label Sales Penetration On Category Profitability
Abstract 374 | PDF Downloads 341 | DOI https://doi.org/10.19030/jber.v10i9.7191Page 513-520
Predicting Bankruptcy After The Sarbanes-Oxley Act Using Logit Analysis
Abstract 182 | PDF Downloads 211 | DOI https://doi.org/10.19030/jber.v10i9.7192Page 521-532
The Federal Reserve Banks New Monetary Policy Tool
Abstract 297 | PDF Downloads 283 | DOI https://doi.org/10.19030/jber.v10i9.7193Page 533-538