DOI: https://doi.org/10.19030/jber.v10i9

Published: 2012-08-17

Articles

A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals

Kyunghee Kim, Yoon C. Cho
Abstract 294 | PDF Downloads 189 | DOI https://doi.org/10.19030/jber.v10i9.7190

Page 501-512

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The Impact Of Private Label Sales Penetration On Category Profitability

Michael Pepe
Abstract 174 | PDF Downloads 127 | DOI https://doi.org/10.19030/jber.v10i9.7191

Page 513-520

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Predicting Bankruptcy After The Sarbanes-Oxley Act Using Logit Analysis

Wikil Kwak, Xiaoyan Cheng, Jinlan Ni
Abstract 78 | PDF Downloads 72 | DOI https://doi.org/10.19030/jber.v10i9.7192

Page 521-532

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The Federal Reserve Banks New Monetary Policy Tool

David Gordon
Abstract 107 | PDF Downloads 103 | DOI https://doi.org/10.19030/jber.v10i9.7193

Page 533-538

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