Published: 2010-12-30


The Demand For NFL Attendance: A Rational Addiction Model

Erin LeAnne Spenner, Aju J. Fenn, John R. Crooker
Abstract 712 | PDF Downloads 651 | DOI

Demands Along The Supply Chain

Nick T. Thomopoulos
Abstract 116 | PDF Downloads 89 | DOI

Resistance To Brand Switching: The Elderly Consumer

Komal Gyani Karani, Katherine A. Fraccastoro
Abstract 798 | PDF Downloads 1073 | DOI