Published: 2010-12-30


The Demand For NFL Attendance: A Rational Addiction Model

Erin LeAnne Spenner, Aju J. Fenn, John R. Crooker
Abstract 364 | PDF Downloads 349 | DOI

Demands Along The Supply Chain

Nick T. Thomopoulos
Abstract 65 | PDF Downloads 50 | DOI

Resistance To Brand Switching: The Elderly Consumer

Komal Gyani Karani, Katherine A. Fraccastoro
Abstract 293 | PDF Downloads 621 | DOI