Published: 2013-11-29

Articles

The Economic Relevance Of Chief Marketing Officers In Firms Top Management Teams

John Abernathy, Tom Kubick, Adi Masli
Abstract 51 | PDF Downloads 93 | DOI https://doi.org/10.19030/jber.v11i12.8263

Page 555-568

How Smokers Became Outlaws: An Application Of The Stakeholder Salience Model To A Social Problem

Susan K. Key, Rosalia N. Scripa, Robert Juneau
Abstract 50 | PDF Downloads 60 | DOI https://doi.org/10.19030/jber.v11i12.8265

Page 577-584