Perceptions Of Internet Technology In Small Businesses: An Empirical Comparison Of The U.S., Mexico And Croatia

Abstract

There is a dearth of literature comparing the perceptions of small business executives from developed, developing and emerging countries regarding the utilization of Internet technology. This empirical study analyzes and compares survey responses from U.S., Mexican and Croatian small business executives regarding the utilization of 13 different aspects of information/Internet technology.  The results indicate that U.S. small business executives have significantly higher perceptions than both Mexican and Croatian executives regarding the utilization of e-commerce, and that Croatian executives showed significantly higher perceptions than both U.S. and Mexican executives regarding the utilization of wireless phones.