CPAs And Electronic Survey Media

Abstract

Gathering and utilizing data about customers and other stakeholders has become vital to maintaining competitiveness in today’s business world. With the ongoing expansion of the Internet, new methods for data collection are available. The success of utilizing new methods depends on the technological capabilities of the audience from whom data are sought.  One group of business professionals perceived to possess above average technological skills is practicing Certified Public Accountants (CPAs). A study was designed to measure the response rates of CPAs to different survey administration methods. This study compares one traditional survey method (regular mail) with newer methods for collecting survey data (e-mail and WWW form).