An Integrative Approach To Analyzing The Relationship Of Business Information Systems Technology, Investment Strategy, And Operation Process

Main Article Content

B. Wayne Rockmore
Thomas W. Zimmerer
Kerry D. Swinehart
Allen E. Smith

Keywords

operational process category, information system technology sophistication, business investment strategies, SIC codes

Abstract

This study examines whether or not a congruence exists between a firm’s operational process category(job shop, batch flow, repetitive and continuous) and the level of information system technology sophistication within varying business investment strategies for a cross-section of 130 firms representing 36 two digit Standard Industrial Classification (SIC) codes and 66 four digit SIC codes.  Analysis of the data revealed that firms who reported implementing risk-oriented strategies of share increasing and growth employ intermittent operation processes within moderate levels of information system technology sophistication.  In contrast, firms reporting the implementation of a risk-averse strategy (eg., profit) employ continuous flow operation processes with high levels of information system technology sophistication.

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