Use Of Data Mining In Business Analytics To Support Business Competitiveness
Main Article Content
Keywords
Business Analytics, Data Mining, Business Intelligence, E-Business
Abstract
Inthis paper, the use of data mining and text mining techniques in businessanalytics and how they support the use of business intelligence in e-businessesare discussed. The distinction betweendata mining, business analytics and business intelligence is presented. Suggestions on how electronic businesses canleverage on data mining to enhance their competitiveness are discussed.
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