PANIGYRAKIS, G. G.; CHATZIPANAGIOTOU, K. C. The Relationship Between Market Orientation And Marketing Information Systems Effectiveness: An Empirical Investigation. Review of Business Information Systems (RBIS), [S. l.], v. 8, n. 4, p. 69–82, 2004. DOI: 10.19030/rbis.v8i4.4478. Disponível em: https://clutejournals.com/index.php/RBIS/article/view/4478. Acesso em: 18 jul. 2024.