Main Article Content
Curriculum development, Assessment method, Negotiated curricula, Higher education, International marketing course
The need to combine social constructivist activities with cognitive constructivist ones has emerged which incorporates personalized learning approaches. Characteristics of education and educational institutions of the third millennium indicate that flexibility, inclusiveness, collaboration, authenticity, relevance and extended institutional boundaries are the leading features of superior education. While educational goals have changed and expanded to incorporate lifelong learning, global interaction, the attainment of meta-cognitive knowledge and abilities, so did the role of both students and teachers (Felix, 2005). This study is about various techniques used in curriculum development, teaching and assessment, one of which is the negotiated curricula. How to integrate this phenomenon of the learning and teaching literature into curriculum and its influence on students’ active learning is presented.