An Empirical And Qualitative Study Of The Strategic Planning Process Of A Higher Education Institution

Abstract

This paper discusses whether there are differences in performance based on differences in strategy. First, an attempt was made to determine whether the institution had a strategy, and if so, did it follow a particular model. Major models of strategy are the industry analysis approach, the resource based view or the RBV model and the more recent, relational model. The next step was determining whether the institution actually implemented the strategy by allocating resources. Finally an attempt was made to find out whether any of the models influenced the performance of one higher education institution and whether one model resulted in greater performance than another. Performance was defined as improvements in enrollment, operating surpluses, investments in physical assets and capital structure. The research design was the case study approach. The methods of analysis were qualitative, using content analysis, as well as quantitative. The results showed that there were significant differences in performance between the institution with the well-defined and implemented strategy and other institutions in the same religious and geographic classification. This research should add to the knowledge base in seeking to improve Higher Education.