AACSB Does It Matter?

Abstract

Does the accreditation of a school of business by AACSB have any bearing upon the school’s standing with the local population or is it primarily a term that is recognized only within academic circles and the townsfolk have no opinion?  This paper outlines the results of a survey of the local population – both business people and non-business people – by a marketing research class at a local university.  In order to not embarrass the respondents, they never posed the question “Do you know what it means to be AACSB certified?”  However, they did ask other questions which enabled them to obtain sufficient information to answer the question, AACSB – Does It Matter?