An Exploratory Analysis Of The Relationship Between Consumer Socialization Agents And Childrens Consumption Of Tobacco

Abstract

This paper expands the use of marketing-related research for the study of tobacco consumption by children, to include consumer socialization theory.  The relationships between three socialization factors, parental modeling, parental style of interaction, and parental communication, and a child’s intent to consume tobacco were explored.  In a sample of 5^th and 8^th grade students, significant relationships were found between the child’s intent to smoke and both parental modeling and parental style of interaction.