The Use Of Internet By Educational Institutions: The Case Of Greece

Abstract

The purpose of this study is, to investigate the use of the Internet by Greek educational institutions (universities and polytechnics) in the field of public relations. A study of one hundred web sites, randomly selected from a list of four hundred sixteen web addresses found in the web site of Gunet (www.gunet.gr), reveals how new technologies help universities to build relationships with publics. All the selected web sites were examined in terms of: (1) ease of interface, (2) usefulness of information, (3) generation of return visits, (4) conservation of visitors and (5) dialogic loop. Content analysis was used for the gathering of the data.