Main Article Content
internet research, web survey, internet sampling, web opinion survey, web survey methodology
A web survey is a cost-effective and efficient method to use when measuring the characteristics of an audience and developing or testing new product concepts. This paper reports on the use of a web survey by a start-up media/internet firm, Farmers’ Almanac TV. The results indicate that using email to contact respondents from a client list results in data which are of excellent quality and quickly obtained.