Two Years Into The Journey: AACSB Assessment Of Learning In A Principles Of Marketing Course

Abstract

Using a Principles of Marketing course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are translated into classroom-level implementation. Numerous issues related to this two-year process are discussed.