Differences In Selection Criteria Among Traditional Students, Adult Continuing Education Students And Graduate Students
Main Article Content
Keywords
College Selection Criteria, Marketing, Empirical Test, Consumer Behavior
Abstract
This paper examines college selection cues and criteria differences among three important segments of students. These segments were traditional undergraduate students, adult continuing education students and graduate students. There were significant differences among the a-priori defined segments.
Downloads
Download data is not yet available.