CHROME: An Approach To Teaching The Concept Of Inter-Functional Cooperation In Services Organizations

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Lester W. Johnson


Service Organizations, Inter-functional Cooperation, Teaching


When teaching a services course (e.g., Services Marketing) it is essential that students understand that marketing/management, operations and human resource management within the service organization be fully coordinated. One useful acronym used to remind students of this need is “CHROME”, standing for Communications, Human Resources, Operations, Marketing and Everyone. It is easy for students to remember and leads to a discussion of “CHROME”ing.


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