College Students Attitudes & Responses Toward The Current Economy And Its Implications For Marketing Managers

Abstract

Since the early months of 2009, the undeniable woes of the economy are being felt by many. With a record number of corporate closings, rising unemployment and the crises in the financial markets, this may prove to be a difficult year for many. This paper uses empirical evidence collected from Southeastern Louisiana University students to learn how the college community is responding to the current economy, their attitudes toward it, and their outlook toward the future. Furthermore, this paper explores how college students spending and lifestyles have been affected by the recession. The most important findings of the research indicate that college student spending has not been greatly impacted by the current economy, but there are trends in which marketers need to take note.