Repositioning Your EMBA Program And Reinventing Your Brand: A Case Study Analysis

Main Article Content

Francis Petit


Executive MBA, Branding, Reposition / Reinvention, Rankings, Academic Processes


The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented during this repositioning process, as supported by the research.


Download data is not yet available.
Abstract 121 | PDF Downloads 121