Repositioning Your EMBA Program And Reinventing Your Brand: A Case Study Analysis

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Francis Petit

Keywords

Executive MBA, Branding, Reposition / Reinvention, Rankings, Academic Processes

Abstract

The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented during this repositioning process, as supported by the research.

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