Awareness, Interest, Sensitivity, And Advocacy - AISA: An Educational Take-Away For Business Ethics Students

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Brent Smith


business ethics, education, common good, social responsibility


It has been nearly 30 years since business schools began providing formal courses in business ethics to their students. In that time, the public has witnessed countless cases of business misconduct, often performed by these students. Scholars and researchers agree that ethics education is important, yet they disagree about how it should be taught, what specific content themes should comprise it, and what students should take away from their training. Compounding this matter, students may be expected to grasp, retain, and apply on-demand various ethical theories and rules, which ultimately make them less intuitive, interesting, and practicable. In response to these issues, the AISA model was developed to serve as an ethics educational takeaway that students can easily comprehend and apply across a variety of situations dealing with ethics and social responsibility. An introduction to the AISA model and its applications are presented here.


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