Using Media Articles About Company Strategies To Teach Economics To MBA Students

Abstract

In this paper, the author expands on the idea of using up-to-date examples to teach applications of economic concepts. In the MBA Managerial Economics class, the author use profiles of two companies decision-making strategies and their successes to show the applications of economic concepts used by the companies. This provides an even clearer relationship between economics and the real world as students are able to follow the entire story of one company and relate different economic concepts that this firm has used during the part of their existence that is profiled. This provides a stronger link between the real life business world and economic concepts than before.