A Business Educators Guide To Transitioning To A Digital Curriculum

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Scott D. Roberts
Russell E. Rains
Gregory E. Perry


Digital Media Business Curriculum, Transitioning to a Digital Business Curriculum


The authors, representing three key digital media business disciplines, present a case for how business curriculum could be updated to include a strong digital element without recreating the entire business school enterprise or spending millions on new faculty and technology. The three key disciplines are technology, law, and marketing.


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