Flipping The Business College On Its Side

Abstract

Colleges of business are typically formed around functional divisions like accounting, finance, management, and marketing. This discipline-based structure serves to convey basic information to the students, but it is poorly suited to provide an educational experience that integrates the functional areas into a holistic framework. Efforts to refine the educational process have met with limited success due to the tendencies of organizations and their members to resist change. A new design for the structure and management of colleges of business is necessary if today’s schools are to be better able to meet the needs of tomorrow’s students.