Pan-Pacific Enterprises: Strategic Decision-Making In Action

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Dallas Brozik
Alina Zapalska
Christopher Cassidy

Keywords

Pan-Pacific Enterprises, Strategic Decision-Making, simulations

Abstract

Pan-Pacific Enterprises creates an environment in which individual teams must make strategic decisions based on conflicting goals. The game lasts a single class period but does require outside preparation by the students. Several different groups are given the planning responsibility for a certain aspect of firm operations, yet the optimal solutions for each goal are incompatible. It then becomes the responsibility of the group to resolve these differences and develop a unified plan.

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