Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course

Main Article Content

David J. Faulds

Keywords

Skype, Synchronous Distance Education, Web-conferencing, Guest Speakers, Social Media

Abstract

This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors acceptance of Skype as a platform for delivering remote presentations to college audiences. The results indicated that both students and authors strongly supported the use of Skype as a presentation platform. The author presentations greatly enhanced the learning environment and contributed to achieving several specific course objectives.

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